Saturday, February 25, 2012

Cowboy Crunchies

This Toy Story postcard is designed to look like an advertisement for breakfast cereal. The detail is accurate to the teeniest bit to make this look like a real ad. There is one detail that does depart from the usual, though. In the upper right, under the "Woody's Roundup," there is a label that reads, "Pixar Farms Digital Food® Diamond Calif." Yum ... digital food.

Kristin adopted this postcard because of its relationship to a friend's worked in an old-time radio program called "Rick Luger: Private Dick," a hard-boiled detective series for kids. I can't figure out if the radio program really did exist in the 1940s (the era in which it is set) or if it the on-stage production that tours in western USA is just a play on the radio programs of that time.

Whatever the case may be, "Rick Luger: Private Dick" also includes realistic advertisements for products aimed at children, like breakfast cereal. Kristin notes one particular "ad" that features one child playing a cowboy telling his friend, who is playing the Indian,  "only real Americans can enjoy Snappy's Crunch & Wheat." The audience's laugh is a painful one, because it is a reminder of 1940s race relations in the US. Or perhaps, a reminder of how attitudes are starting to return to those days.

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